Product. Performance. Culture.
Building brands where product, performance, and culture move together.
Great performance brands are built when product innovation meets human connection.
Throughout my career, I’ve built brands across DTC, CPG, lifestyle, wellness, and performance categories, translating business strategy and product innovation into creative systems that connect with consumers and strengthen brand relevance.
My experience across footwear, apparel, and performance brands has included shaping creative vision, developing campaign platforms, directing visual storytelling, and leading teams and partners to bring ideas to life. From product launches to heritage brand moments, I’ve partnered across marketing, product, and production to create work that balances consumer connection, cultural relevance, and commercial impact.
The work below represents a small sample of footwear, apparel, and performance projects, showcasing campaign photography and creative expression. Each project reflects a broader creative process spanning strategy, direction, collaboration, and production leadership.
Selected Footwear, Apparel + Performance Work
Creative Partners:
Zinc Productions / Dave Salafia
Creative developed around Reebok’s heritage footwear portfolio, bringing fresh expression to iconic products while staying grounded in the authenticity, craftsmanship, performance, and cultural connection that shaped the brand.
Additional Footwear + Apparel Work
A selection of work spanning footwear, apparel, and performance brands.
