Director of Creative Services
Wellness Pet Co. | 2025–Present

Own global creative direction across a multi-brand portfolio spanning campaign, packaging, retail, and digital commerce. Define how the brand shows up across markets and channels, ensuring consistency, differentiation, and clear expression at scale. Translate enterprise strategy into cohesive creative systems across brand, product, and performance marketing. Lead multidisciplinary design, content, and production teams, establishing standards and operating models that support high-volume output without fragmentation. Build the infrastructure that enables speed, scale, and brand integrity across campaign and commerce environments.

Executive Creative Director
Van Dyke Design | 2023–2025

Served as embedded creative leadership for founders and executive teams across launch, repositioning, and full brand rebuilds. Translated business strategy into market-ready brand systems designed for execution across digital, physical, and performance channels. Led end-to-end brand development across positioning, identity, narrative systems, and activation. Directed concurrent workstreams across strategy, design, copy, and production. Operated in fast-moving, resource-constrained environments where clear direction and rapid decision-making directly shaped launch outcomes and business performance.

Executive Creative Director
Big Little Bar | 2022–2023

Co-led brand creation and go-to-market strategy for a functional nutrition startup in a highly competitive CPG category. Built the full brand system across identity, product storytelling, and digital experience, aligning narrative, positioning, and customer journey from inception. Partnered across product and operations to deliver a cohesive digital-first brand built for conversion and early traction. Directed performance creative across acquisition and lifecycle marketing, establishing test-and-learn systems to improve conversion and retention.

Senior Director, Creative
Purple Carrot | 2019–2022

Led a full-scale brand transformation that established Purple Carrot as a category-defining plant-based DTC brand, helping drive revenue beyond $100MM. Redefined the brand system across identity, campaign, lifecycle, and performance creative, unifying expression across all consumer touchpoints. Built and scaled a high-performing creative team and modernized production workflows, reducing timelines by 40% and increasing output efficiency.

Creative impact:

• 98% YoY growth ($89MM in 2020) driven by performance-led creative and acquisition strategy

• 11% YoY growth ($100MM+ in 2021) driven by integrated brand storytelling across lifecycle and omnichannel
  

Creative Director
Champ Internet Solutions | 2011–2019

Led creative strategy across a portfolio of 100+ consumer brands spanning CPG, SaaS, lifestyle, and hospitality. Built and scaled an in-house creative team, establishing standards for brand storytelling, content strategy, and digital execution across categories. Developed and executed go-to-market creative that improved engagement and conversion. Improved operational efficiency by 30% through streamlined workflows and production systems.

Art Director
Strategic Communications / Boston Publishing Co. | 2008–2011

Led creative direction across editorial and magazine publishing in fast-paced production environments. Managed cross-functional teams across editorial, design, and photography, ensuring consistency, speed, and quality under tight deadlines. Developed cohesive visual systems that strengthened audience engagement and publication identity.

Senior Designer & Creative Services Manager
Brown Brothers Harriman & Co. | 2003–2008

Partnered with global marketing leadership on brand-aligned communications across financial services offerings. Managed production of 2,500+ deliverables annually across complex business lines. Directed US and international design teams, improving workflow efficiency and reducing turnaround time while maintaining quality standards. Led creative execution for product launches, presentations, and digital assets supporting global business growth.

Graphic Designer
Moskow Linn Architects | 2001–2003

Worked directly with firm leadership on environmental graphics and identity systems for corporate and commercial spaces. Translated architectural concepts into client-facing narratives, marketing materials, and pitch systems.

Graphic Designer
VA Linux / Open Magazine | 2000–2001

Designed award-winning creative for Open Magazine, shaping visual identity across print and early digital formats. Built publication systems and brand guidelines supporting consistency across omnichannel distribution.

Skills & Superpowers

• I build systems that outlast campaigns, not just creative moments.

• I design for clarity first because confusion doesn’t scale.

• I treat execution as part of strategy, not a downstream function.

• I don’t separate brand, product, and performance. They are one system.

• I believe strong ideas don’t need amplification. They need precision.

• I value restraint as much as boldness — sometimes more.

• I build teams that can move fast without losing taste or control.

• I don’t optimize for noise. I optimize for recognition, consistency and memory.