Executive Creative Director & Brand Strategist (Consultant)
Self-Employed | 2023 – Present

Partnering with founders, CEOs, and in-house teams to build brands from the inside out.

• Lead brand strategy and creative execution from positioning through production across DTC, retail, social, packaging, experiential, and digital.

• Create cohesive visual identities, cross-platform storytelling, and integrated campaigns that deliver emotional resonance and measurable results.

• Build and mentor high-performing teams, foster cross-functional collaboration, and scale creative output without sacrificing vision.

Executive Creative
Big Little Bar | 2022 – 2023

From concept to launch, brought a functional nutrition brand to life through human-first storytelling.

• Co-developed brand strategy and identity from scratch from positioning to bar wrapper to DTC unboxing.

• Built and directed an all-star team across copy, design, photo, and dev to execute across every touchpoint.

• Co-led creative GTM execution that drove early adopter growth and sharpened market positioning.

• Turned complex nutrition science into personal, compelling storytelling that converted scrolls into sales.

Senior Director, Creative
Purple Carrot | 2019 – 2022

Led visual brand transformation and creative strategy during hypergrowth

• Reimagined the visual brand customer experience end to end, pushing revenue beyond $100MM.

• Delivered 98% YoY growth in 2020 through performance-driven creative, followed by $100MM+ in 2021 via omnichannel storytelling.

• Built a powerhouse creative team and restructured operations, cutting timelines by 40% while boosting output and quality.

Creative Director
Champ Internet Solutions | 2011 – 2019

Agency-side grit: 100+ brands, countless launches.

• Directed brand and campaign development across CPG, SaaS, lifestyle, wellness, and hospitality.

• Recruited and led a nimble creative team, scaling both output and revenue.

• Crafted GTM strategies and digital ecosystems that delivered measurable results.

• Streamlined operations to boost efficiency by 30%.

Art Director
Strategic Communications | Boston Publishing Co. | 2008 – 2011

Storytelling for print, books, and audiences who still read.

• Directed design for independent books and magazines, managing concept to press production.

• Led a multidisciplinary editorial and design team.

• Modernized production systems, meeting tight deadlines without sacrificing design integrity.

Senior Designer & Creative Services Manager
Brown Brothers Harriman & Co. | 2003 – 2008

Finance, but make it visual.

• Directed creative strategy for a global suite of financial services, producing 2,500+ marketing assets annually.

• Managed U.S. and international creative teams, streamlining cross-border workflows.

Graphic Designer
Moskow Linn Architects | 2001 – 2003

• Brought space and story together through thoughtful brand and environmental design.

Graphic Designer
VA Linux / Open Magazine | 2000 – 2001

• Cut my teeth designing award-winning editorial and omnichannel creative.

Skills & Superpowers

• Designing brand architecture that drives clarity and connection

• Concepting and directing campaigns across channels and categories

• Building, scaling, and mentoring high-performance teams

• Creating digital ecosystems that convert

• Crafting omnichannel storytelling that resonates and sells

• Performance-driven creative that delivers ROI

• Optimizing creative operations for speed and quality

• Developing visual identity systems that endure

• Directing design, photo, and video for impact

• Driving cross-functional alignment and execution

The Edge

• Led rebrands resulting in triple-digit growth

• Built teams that outperform industry benchmarks

• Know when to go bold and when to go quiet

• Believe great creative doesn’t need ego. Just heart, rigor, and a little magic.