Executive Creative Director & Brand Strategist (Consultant)
Self-Employed | 2023 – Present

Rebuilding brands from the inside out. Partner to founders, CEOs, and in-house teams to shape the creative foundation that fuels growth.

• Led complete rebrands, GTM strategies, and visual overhauls for early-stage and scaling companies across CPG, wellness, fintech, and tech.

• Recruited, built, and mentored in-house and freelance creative teams from brand to digital to performance.

• Advised leadership on creative org structure, team optimization, and storytelling that converts.

• Balanced the poetic and the pragmatic — always creating brand systems that work across every touchpoint.

Executive Creative
Big Little Bar | 2022 – 2023

Functional nutrition, human-first storytelling.

• Helped birth a wellness brand from scratch: from brand strategy to bar wrapper to DTC unboxing.

• Built and directed an all-star team across copy, design, photo, and dev bringing the vision to life at every touchpoint.

• Co-led creative GTM execution across channels, driving early adopter growth and market clarity.

• Turned “nutrition science” into something that felt personal and turned scrolls into sales.

Senior Director, Creative
Purple Carrot | 2019 – 2022

Brand transformation meets performance muscle.

• Led visual creative strategy and execution during hypergrowth years, pushing revenue beyond $100MM.

• Reimagined the visual brand and customer experience end to end.

• Built a powerhouse creative team and restructured operations, cutting production timelines by 40%.

• Delivered 98% YoY growth in 2020, then topped it with $100MM+ in 2021, all through story-driven performance creative.

Creative Director
Champ Internet Solutions | 2011 – 2019

Agency-side grit. 100+ brands. Infinite deadlines.

• Led brand and campaign development across CPG, SaaS, lifestyle, wellness, and hospitality.

• Recruited and led a nimble internal creative team scaling both output and revenue.

• Crafted GTM strategies and digital ecosystems that delivered measurable results.

• Streamlined creative ops and boosted overall efficiency by 30%.

Art Director
Strategic Communications | Boston Publishing Co. | 2008 – 2011

Storytelling for print, books, and people who still read.

• Directed design for independent books and magazines, managing concept to press.

• Built and led a team of editors, designers, and photo editors.

• Modernized production systems, meeting tight deadlines without sacrificing design integrity.

Senior Designer & Creative Services Manager
Brown Brothers Harriman & Co. | 2003 – 2008

Finance, but make it visual.

• Directed creative strategy for a global suite of financial services.

• Oversaw the creation of 2,500+ brand-aligned marketing assets annually.

• Led an international creative team and optimized cross-border collaboration.

Graphic Designer
Moskow Linn Architects | 2001 – 2003

• Brought space and story together through thoughtful brand and environmental design.

Graphic Designer
VA Linux / Open Magazine | 2000 – 2001

• Cut my teeth designing award-winning editorial and omnichannel creative.

SKILLS & SUPERPOWERS

• Brand Architecture & Strategy

• Creative Direction & Campaign Concepting

• Team Building & Mentorship

• Digital Ecosystem Design

• Omnichannel Storytelling

• Performance-Driven Creative

• Creative Operations & Workflow Optimization

• Visual Identity Systems

• Art Direction (Photo/Video)

• Cross-Functional Collaboration

THE EDGE

• Led rebrands that resulted in triple-digit growth.

• Built teams that outperform industry benchmarks.

• Know when to go bold and when to go quiet.

• Believe great creative doesn’t need ego. Just heart, rigor, and a little magic.