Director of Creative Services
Wellness Pet Co. | 2025 – Present

Define and advance the global creative vision for the brand, shaping how it shows up across every consumer touchpoint. Lead integrated creative across campaigns, product launches, packaging, retail, and digital commerce, building distinct brand platforms designed to scale across markets with consistency and edge.

Partner with executive leadership to translate enterprise strategy into ideas that drive growth and strengthen global market position. Build and mentor multidisciplinary teams, establishing the creative standards and infrastructure that enable speed without sacrificing craft. Champion insight-led storytelling and maintain a high bar for creative excellence, positioning creativity as a measurable driver of brand and business performance.

Executive Creative Director
Van Dyke Design & Photography | 2023 – 2025

Led end-to-end brand strategy and creative execution across categories, campaigns, and channels from positioning through production to full-funnel performance. Developed cohesive visual identities, cross-platform storytelling systems, and integrated campaigns that balanced emotional resonance with commercial outcomes.

Provided executive creative leadership across DTC, retail, social, packaging, experiential, and digital environments. Built and guided multidisciplinary teams spanning strategy, design, copy, and production, fostering collaboration while raising creative standards. Established scalable processes that increased output speed without compromising vision or craft.

Executive Creative Director
Big Little Bar | 2022 – 2023

Shaped brand strategy and creative vision for a functional nutrition startup, launching a disruptive D2C product in a saturated CPG category. Built and led a multidisciplinary creative team across copy, design, photography, and web development to establish a cohesive, scalable brand system.

Co-led go-to-market strategy, aligning brand, product, and customer experience to drive rapid adoption and clear market differentiation. Worked cross-functionally with Product, Operations, and Customer Experience to deliver a seamless digital-first brand experience optimized for engagement, conversion, and retention.

Directed performance-led growth creative that translated storytelling into measurable revenue impact across acquisition and lifecycle marketing. Early traction data informed investor confidence and supported integration of the product into a larger portfolio.

Senior Director, Creative
Purple Carrot | 2019 – 2022

Led a full-scale brand transformation that elevated Purple Carrot into a category-defining plant-based DTC brand, surpassing $100MM in revenue. Connected brand, campaign, lifecycle, and performance creative into a unified system across all channels. Built and mentored a high-performing creative team while modernizing production workflows, reducing timelines by 40% and increasing output efficiency.

Creative contributed to:

• $89MM revenue (+98% YoY, 2020)

• $100MM+ revenue (+11% YoY, 2021)
  

Creative Director
Champ Internet Solutions | 2011 – 2019

Led creative across 100+ brands spanning CPG, SaaS, lifestyle, and hospitality. Developed brand systems and go-to-market creative that improved clarity, engagement, and conversion across categories. Built and scaled an in-house creative team focused on brand storytelling, content strategy, and digital execution. Increased operational efficiency and output by 30% through streamlined workflows and systems design.

Art Director
Strategic Communications | Boston Publishing Co. | 2008 – 2011

Directed editorial design and production across independent books and magazines, balancing craft with tight publishing cycles. Managed multidisciplinary teams across editorial, design, and photo production to deliver cohesive publications. Strengthened visual systems and production workflows to improve consistency and audience engagement.

Senior Designer & Creative Services Manager
Brown Brothers Harriman & Co. | 2003 – 2008

Partnered with global marketing and creative leadership on brand-aligned communications across financial services offerings. Managed production of 2,500+ deliverables annually while maintaining consistency across complex business lines. Led U.S. and international design teams, improving workflow efficiency and reducing turnaround time without sacrificing quality. Directed end-to-end creative for product launches, presentations, and digital assets supporting business growth and client acquisition.

Graphic Designer
Moskow Linn Architects | 2001 – 2003

Collaborated directly with firm leadership to design strategic environmental graphics for corporate and commercial spaces. Developed identities, marketing materials, and pitch systems translating architectural concepts into clear client narratives.

Graphic Designer
VA Linux / Open Magazine | 2000 – 2001

Designed award-winning creative for Open Magazine, shaping visual identity across print and early digital formats. Built publication systems and brand guidelines ensuring consistency across omnichannel distribution. Managed multiple high-priority projects balancing design innovation, speed, and production accuracy.

Skills & Superpowers

• I build systems that outlast campaigns, not just creative moments.

• I design for clarity first because confusion doesn’t scale.

• I treat execution as part of strategy, not a downstream function.

• I don’t separate brand, product, and performance. They are one system.

• I believe strong ideas don’t need amplification. They need precision.

• I value restraint as much as boldness — sometimes more.

• I build teams that can move fast without losing taste or control.

• I don’t optimize for noise. I optimize for recognition, consistency and memory.