Creative That Connects. Strategy That Moves. Brands People Feel.
I’m Christina Van Dyke — an Executive Creative Director obsessed with building brands that feel as good as they perform. My sweet spot is where strategy meets emotion, and storytelling becomes an engine for growth. I've led award-winning teams, launched national campaigns, and brought new products to life across food, wellness, and lifestyle categories.
I bring the full stack: vision, taste, empathy, and execution. My favorite brands are the ones that feel human — imperfect, honest, and alive.
Building Brands That Matter
Vision-Led.
Audience-Centered.
Crafted with Care.
Anyone can make something look good. I make things mean something. I’ve spent my career leading high-performing teams and building bold, emotionally intelligent brands that connect and convert.
Whether launching disruptive startups or evolving legacy names, I bring strategy, storytelling, and design into sharp alignment.
Every creative decision I make is rooted in consumer insight, cultural signals, and business truth—not just taste, but traction. Because great creative doesn’t just look the part. It plays the part, too.
What Drives My Work:
✔︎ Brands that feel alive, imperfect, and human
✔︎ Teams led with empathy, vision, and intent
✔︎ Creative that doesn’t just look smart, it feels smart
✔︎ Design that drives desire and converts in equal measure
What I Do (+ Why It Works)
I build brands people don’t just notice, they feel. The ones that show up with purpose, make themselves useful, and actually mean something. I’ve spent my career crafting stories that move people, visual identities that stand apart, and campaigns that hit both the heart and the numbers.
What I Bring to the Table:
Brand Strategy & Architecture
Positioning built on human truth, not jargon.Creative & Art Direction
Big vision. Hands-on execution. Teams that thrive under both.Storytelling & Content Systems
Narratives that flex, stick, and build emotional equity.Packaging & Product Design
I obsess over the touchpoints people actually hold.Growth Creative & Campaigns
Scalable, performance-minded creative that still gives a damn.