Product. Performance. Culture.

Throughout my career, I’ve built brands across DTC, CPG, lifestyle, wellness, and performance categories, translating business strategy and product innovation into creative systems that connect with consumers and strengthen brand relevance.

My experience across footwear, apparel, and performance brands has included shaping creative vision, developing campaign platforms, directing visual storytelling, and leading the teams and partners needed to bring ideas to life. From product launches to heritage brand moments, I’ve partnered across marketing, product, and production to create work that balances consumer connection, cultural relevance, and commercial impact.

The work below represents a small sample of footwear, apparel, and performance projects, primarily showcasing campaign photography and creative expression. While these images capture one visible layer of the work, they reflect the broader creative direction, collaboration, and production leadership behind each project.

Creative Partners:
Zinc Productions / Dave Salafia +