Ideas That Move People
Not every idea becomes a campaign. Some become experiences, experiments, and moments that bring brands to life.
AthenaHealth
Concept | Storyboarding | Design | AR Experience
The Challenge
Healthcare runs on care. Doctors run on time. Paperwork gets in the way of both.
Athenahealth needed to break through the noise of a packed Las Vegas conference and communicate a problem every clinician understands but rarely sees represented: the weight of administrative work.
The Approach
Turn the burden into the brand story.
We built a 20-foot, 2.5-ton sculpture made entirely of paper, creating a physical manifestation of the paperwork that pulls clinicians away from patients. What is usually invisible became impossible to ignore.
The Outcome
An immersive brand experience that transformed a software benefit into something attendees could see, feel, and interact with.
Through an integrated AR experience, visitors explored how Athenahealth's technology helps remove friction from healthcare delivery and return focus to patient care.
Sometimes the fastest way to explain a problem is to let people stand underneath it.
Audible Recall
Concept | Art Direction | Design | UI/UX
The Challenge
Audible's library contains thousands of stories. The challenge wasn't access. It was attention.
Comic-Con audiences don't want a demo. They want an experience.
The Approach
Turn listening into a sport.
"Audible Recall" was a multiplayer touchscreen game where players raced to identify audiobook titles from rapid-fire audio clips. Part trivia, part competition, part discovery engine.
The Outcome
The activation generated repeat participation throughout the event and was later adapted for Harry Potter and Romance fan conventions, extending the idea well beyond its original audience.
Instead of asking people to browse content, we gave them a reason to engage with it.
The best brand experiences don't interrupt behavior. They create it.
