Multidisciplinary creative strategist with a 20+ year track record of creating authentic connections between brands and consumers. Award-winning design sense and genuine enthusiasm for pushing the boundaries of successful creative experiences across print, digital, and IRL brand activations. Passionate about building Creative Teams that deliver bold work influenced by consumer-first, data-driven mindsets.
Creative Leadership | Creative Strategy | Brand Strategy & Development | Print/Digital/IRL Brand Activations | Performance Creative | Creative Operations | Workflow Production Management
Executive Creative
Big Little Bar
Jun 2022 - Present
Orchestrated the brand development and creative strategy for start-up Big Little Bar, leading to a successful go-to-market launch of a functional nutrition bar product line. Directed a talented team of creatives overseeing copywriting, design, photography, and web development. Collaborated closely with cross-functional teams, including Product Development, Operations, and Customer Experience, to deliver impactful D2C experiences and growth marketing assets.
Senior Director, Creative
Purple Carrot
Sep 2019 - Aug 2022 · 3 yrs
Responsible for visual rebranding initiatives across all marketing channels and media platforms. Accountable for managing, developing, and leading a talented team of Copywriters, Art Directors, Designers, and Photographers to drive full-funnel creative excellence. Management of daily Creative Services operations and workflow production scheduling.
Led creative go-to-market strategy for new product launches:
— contributing to a 98% increase in YoY sales, totaling $89MM+ in 2020.
— contributing to an 11% increase in YoY sales, totaling $100MM+ in 2021.
Creative Director
Champ Internet Solutions
2011 - 2019 · 8 yrs
Drove creative leadership across a portfolio of 100+ brands. Established a multidisciplinary in-house Creative Team responsible for developing and executing go-to-market launch strategies across print, digital, and IRL consumer touch-points. Led Creative Teams in numerous new biz pursuits and advertising efforts across all media for clients. Assisted the CEO with ongoing Operations management and the development of cross-functional SOPs.
Founder & Creative Director
Van Dyke Design & Photography
2008 - 2019 · 11 yrs
A creative co-operative offering design and photography services to corporate and commercial clients. (My career’s journey in the design and photography industries has allowed me to work with clients of all sizes in the U.S. and internationally.)
Art Director
Strategic Communications | Boston Publishing Co.
2008 - 2011 · 3 yrs
Led the creative direction for a portfolio of independent books and magazines, overseeing all aspects of strategic planning, design development, and press production. Managed a team of editorial staff, photo editors, and designers to produce visually stunning and high-quality publications. Supervised workflow production to ensure the timely delivery of design assets and press schedules.
Senior Graphic Designer & Creative Services Manager
Brown Brothers Harriman & Co.
2003 - 2008 · 5 yrs
Partnered with Global Marketing Team and Creative Director to drive revenue growth by overseeing the creation of 2,500+ deliverables annually across various lines of business. Led a talented team of U.S. and international Designers in contributing to the strategic vision, creative development, and deployment of new products and services. Managed daily Creative Services operations, including workflow production scheduling of design tasks from concept to final delivery.
Graphic Designer
Moskow Linn Architects
2001 - 2003 · 2 yrs
Collaborated with Principal/FAIA and Architects to design strategic environmental graphics that supported firm growth. Designed and developed corporate identities and marketing collateral for commercial clients, elevating their brands. Created visually compelling pitch decks that effectively communicated the firm's design vision and capabilities to potential clients.
Graphic Designer
VA Linux
2000 - 2001 · 1 yr
Planned, directed, and executed a broad range of award-winning creative for Open magazine. Partnered with the Creative Director to establish a comprehensive suite of publication layouts for print and digital distribution. Developed brand guidelines for omnichannel marketing efforts to ensure consistency across all platforms. Prioritized and managed projects within design specifications and budgets, ensuring successful completion and on-time delivery.
Babson College
Benu BioPharma
Boston Jewish Film Festival
Boston Publishing
Boston Society of Architects
Brown Brothers Harriman & Co.
Century 21 Realty
Champ Internet Solutions
Conservation Law Foundation
Contrarian Farm
ConforMIS
Douglas Hardy
Dr. Shelly Weinig
Elevin Studios
eXIthera Pharmaceuticals
Forward Pivot, LLC
Glenn Litton Communications
Greater Boston Orthodontics
Goldman Sachs
IBM
Patti Bros. Lighting
Pinnacle Realty
Posey Pose
Malus Hill Orchard
Massachusetts Institute of Technology
Moskow Linn Architects
ReelAbilities Boston
Prudential Realty
Sasaki Associates, Inc.
Strategic Communications Inc.
The Residential Group
The Content Guild
Turnstone Property, Inc.
U.S. Department of Education
U.S. National Parks Service
VA Linux
Wayfair
Wise Gateway
William Raveis
Aircuity
Acme Environmental
Aero Fastener
Agility Partners
Alliance Private Wealth
Anthem Kitchen & Bar
AquaJet
Atlas Glen-Mor
Audio Dave
AWANE
Barclay Water Management
Berts Bites
BetweenMD
Bierbrier Development Inc.
Blue Forest Farms
Brighton Bodega
Brighton Marine Health Center
Bulldog Communications
Cambio
Camtronics LLC
Cannabis Creative Group
CannaMountain, Inc.
Cellini Jewelers
Champ Internet
Charles River Mill District
Columbus & Over Group
Common Vines Wine Shop
CommonWealth Kitchen
CommonWealth Purchasing Group
ConnectPay
C3 Financial Partners
Engaging Minds
Explore Virgin Islands
Fronto King
G2 Capital Advisors
Gather Boston
Geno’s Grille
Grand Jewelers
Haircuts, Ltd.
Hastings Equity Partners
High Purity Extractions
Higher Precision
Holos Botanica
HouseWorks
Hurricane’s
Hurwit Associates
Joseph Finn Co., Inc.
KR Specialties
Lady Mary Jane
Lamson & Cutner, P.C.
Legacy.com
Legal Sea foods
Lifestyle Place
Maria Ferry Salon
Maine Coast Hemp
Mainstay
Metta Students Foundation
Nanostone Water
Nassau Electrical
National Cannabis Risk Management Assoc.
Ned Devine’s Irish Pub
Newton-Needham Regional Chamber
Nova Analytic Labs
O’Connor’s Irish Pub
Patient Safety USA
Payfactors
Pet World
Pretty Rugged Gear
Quality Aircraft Accessories
Rocket Farm Studios
Royal Caribbean
RTConsulting
Santa Fuel
Santangel’s Review
Silver Ribbon Jewelry
Software Quality Associates
Solas Irish Pub
Solecta, Inc.
Spritzal Cookie Company, LLC.
St. Thomas Restaurant Group
Supreme Pizza
Surplus Solutions
Sweet Dirt Medicinals
Tannin Energy Services
Tellus Health Corp.
Terpenetics
Texas Financial Partners
The Clothing Center
The Connections Model
The Green Briar Irish Pub
The Harp
The Strategic Wealth Advisor
Topps Products
Tricann Alternatives
Uptown Foods
Veryst Engineering
WadeCo. Specialties
Waxing the City
Ask What Matters
Your Total Realty
Z-Wave Products
Zeta Global